We brand iconic women

like they’re dior

Your presence shifts rooms.

You’ve made millions from branding that no longer moves you.
You’ve outgrown it — what once felt bold now feels… behind.

It’s time your brand shifts the internet.

Dior precision.
Dolce fire.
Chanel seduction.

M

Welcome to obsession.

This is the space where your brilliance gets fully reflected — not just in pixels, but in presence.

Where every visual becomes a mirror of who you’ve become — and a portal into who you’re here to be.

But built from your frequency.

This isn’t branding.

Welcome to

MAGNETIC BRANDING.

A space built for icons — where Magnetic Brands™ are created for industry-leading women no one else can replicate.

this is identity amplification.
Industry redefinition.

Not just branding.

brand recalibration.
soul-coded.
infused with billion-dollar brand psychology that activates obsession in seconds.

Before I built a studio of my own, I was shaping the brands you grew up loving.

Before I ever built a studio of my own, I was shaping the brands you grew up loving.

For over a decade, I’ve shaped the way the world sees brands like Dove, Magnum, JBL, and Osis.
Not behind the scenes—in command of the brand vision.

I led launches. Directed campaign strategy. Approved what the world saw—
on billboards, on screens, and in the hands of millions.

You’re running a category-defining business in an industry still stuck in Canva land.

And while I’m still trusted by the most iconic market leading brands, I built MAGNETIC BRANDING STUDIO™ because the billion-dollar brand world I came from?
That’s the league you belong in.

I’m Samantha Fernandez—Founder of Magnetic Branding Studio™

I’m Samantha Fernandez
—brand visionary behind Magnetic Branding Studio™

Your frequency is a vibe. Your evolution, too fast for templates.

I watched brilliant, category-defining women shrink themselves to fit templates.

Water down their presence to stay “on brand.”
Tone it down because they heard "that's enough—you don't need more".
I saw icons playing small—not because they lacked audacity, but...

Because the industry lacked the capacity to hold their full magnitude.

Designers wanted direction—of course.
Agencies didn’t understand the coaching space.
And the only options left were Canva cute templates, pastel palettes, and overpriced rebrands that still didn’t convert.

A couture-level studio for women who don’t want another shallow rebrand—they want a visual identity that matches their magnitude.

Scroll-stopping. Desire-dripping. Unreplicable.

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So I built Magnetic Branding Studio™: Designed to evolve with you.
Engineered to convert without you.

Most branding starts with fonts and moodboards.

At MAGNETIC BRANDING STUDIO we start with you—
your brand essence: your evolution, your energy, your identity, and what your dream buyer should feel when she lands in your world.


We start with you.

couture brand Experiences


—unmatched standards. Personalized experiences.


Brand Couture™ —that nobody else has on the internet.


—unmatched standards. Personalized experiences.


Brand Couture™ —that nobody else has on the internet.

Crafted like dior. seductive like dolce.

Handcrafted visuals

high-touch rooms

Immersive brand worlds

that move the right buyers. instantly.

This is where obsession meets conversion: Infused with billion-dollar brand psychology, our studio's immersive brand worlds soak your dream buyers in and evoke 'I WANT YOU' — the second they see you.

welcome to magnetic branding studio

welcome to
magnetic branding studio

the Industry redefining space where branding isn’t an accessory.

It's a Frequency Shift of how your brand is
perceived, positioned,
& paid.